Many times we think of gift cards as one step short of “I forgot to get you a gift, so I got you one of these”. And while there may even be a lot of truth to that assumption, some gift cards are more welcome than others.
In fact, there are some gift cards we might like getting even if we don’t usually like getting gift cards in general.
What makes one gift card seem more thoughtful than another?
- The card is for a merchant that has common appeal, meaning everyone is likely to shop there sooner or later
- The card is for a merchant that carries a sufficient product line that a recipient can go there and find something worth buying, even if she isn’t a regular customer
- The card is for merchants who are on the more affordable end of the price range (i.e., the card isn’t a token contribution that forces the recipient to buy something he can’t afford from a high end merchant)
- The card is for a merchant that has outlets across the country, or even around the world (portability—I might use it on the road, even if I never shop there at home)
- If the recipient doesn’t like or need the card, it can easily be re-gifted for all the reasons above
Now this list isn’t meant to say that your Uncle Howard, who loves to golf, wouldn’t appreciate a gift card to a prominent local golf shop—if you have the luxury of being able to be that specific then go for it. But what we’re aiming for is the more typical situation where either you don’t know what to buy a person, or where there’s really no time to shop for something truly thoughtful.
Kids are usually easy to buy for—ten minutes at Toys R Us and problem solved. And people who are close to you and have specific interests (like the aforementioned but completely fictitious Uncle Howard above) are also pretty easy to buy gifts for. But let’s face it, most everyone else falls somewhere between difficult and impossible. For this vast group, a thoughtfully chosen gift card can be easier on you, and infinitely more appreciated than a carefully selected item that the recipient will never use.
So what kind of gift cards qualify?
Mall gift cards
Malls typically sell gift cards that are good at any store in the shopping center, including restaurants. If the mall has 200 stores, then the gift card will be 200 times better than a gift card from any one store in the building. Since most people hit the local mall at least a few times a year, you can know that the card will be used sooner or later.
Amazon.com gift cards
This is the online extension of the mall gift card. I don’t know if you shop on Amazon.com, but more and more people do every day, so even if the person you’re getting the card for hasn’t shopped there in the past, his day is coming! Amazon.com is an online mall that has nearly everything you can imagine—new and used—and some of the best prices you’ll find anywhere.
Starbucks gift cards
Even if you don’t like Starbucks coffee, it’s now a fact of life that the chain has become something like air and water–it’s everywhere! Universal location means nearly everyone goes there, if only because they have a friend, co-worker or client who likes it. You can’t go wrong with cards from this chain.
Movie theater gift cards
A trip to the local movie theater is no longer an inexpensive outing, especially for families. At a minimum, a gift card here can contribute to a less expensive evening out, and who wouldn’t want that? What you should look for are gift cards to the major movie theater chains, like AMC and Regal. Not only do they typically have large regional movie theaters in the local area, but they have them in and around virtually every city in the country (portability and re-gifting).
Grocery store gift cards
Perhaps the most universal of all gift cards, if only because everybody needs to eat. Even if a person doesn’t shop at the grocery store the card is for, anybody would be more than willing to go to that store to buy a steak or a bottle of wine that they don’t have to pay for. Bonus: grocery store gift cards may be the most thoughtful gift you can give to a person who’s having trouble making ends meet.
”Big box” retailers
Wal-Mart, Target and Home Depot are as close as retail comes to universal application. Nearly everyone will shop at each of them sooner or later. Best of all, these merchants are on the high end of the affordability spectrum. The cards may not provide anything like the warm and fuzzy feeling gifts are meant to generate but rest assured—they will be used!
Prepaid Visa cards
We gave these out for Christmas and they were a big hit. There’s a small fee, but they have the advantage that they can be used virtually anywhere a credit card is accepted, making them nearly as good as cash. The bearer is never locked into redeeming them at a specific retailer or type of retailer.
Bonus: try giving one of these to a kid and see if you don’t become their favorite aunt/uncle/cousin/etc. in short order. The child doesn’t see a gift card, he sees a credit card–and that’s big time! Bonus #2—they’re “rechargeable”, so they can be used again and again, if mom and dad see fit to do so.
What do you think about gift cards? Are there any you would add to the list above?
(photo credit: Wonderdawg777)
This post is from FiscalGeek staff writer: Kevin Mercadante. I’m very excited to have him contributing to the site. You can find out more about him at his own blog OutOfYourRut.com.